The SS3 Scheme of Work for the second term focuses on building a solid understanding of key business concepts, particularly marketing and business management. This scheme equips students with practical knowledge and applications that are essential for excelling in real-life business scenarios and future academic pursuits. The term is structured to include marketing concepts, business management, and revision for exams, ensuring that students have a well-rounded education.
Scheme of Work Overview
| Week(s) | Topic(s) | Content |
|---|---|---|
| Week 1 | Marketing Concept | Definition of marketing, the 4Ps of marketing, types of marketing, importance, and examples. |
| Week 2 | Marketing Concept (cont) | Advanced marketing concepts, market segmentation, target audience, branding, and case studies. |
| Week 3 | Business Management | Definition, principles of management, types of managers, decision-making, and organizational goals. |
| Week 4 | Revision and Exams | Comprehensive review of all topics and mock examinations to prepare students for final assessments. |
Week 1: Marketing Concept
Definition of Marketing
Marketing is the process of identifying, anticipating, and satisfying customer needs and wants in a profitable way. It involves researching, promoting, and delivering products or services to the right audience.
Key Elements of Marketing
- Product: The goods or services offered to meet customer needs.
- Price: The amount customers pay for the product.
- Place: The channels through which the product reaches customers.
- Promotion: The methods used to communicate and persuade customers, such as advertising and sales promotions.
Examples
- A bakery identifies a demand for gluten-free bread and markets it to health-conscious customers.
- A tech company promotes its new smartphone through social media campaigns.
- A local retailer adjusts prices during festive seasons to attract more buyers.
- A fashion brand launches an e-commerce website to reach global customers.
- A car dealership offers free test drives to encourage purchases.
- A coffee shop gives discounts to repeat customers to build loyalty.
Week 2: Marketing Concept (Continued)
Advanced Marketing Concepts
- Market Segmentation: Dividing a market into smaller segments based on demographics, behaviors, or preferences.
- Target Audience: Identifying and focusing on specific groups of customers most likely to purchase a product.
- Branding: Building a unique image and identity for a product or company to distinguish it from competitors.
Examples
- A gym offers different packages for students, professionals, and retirees.
- A cosmetics brand targets customers based on skin types and tones.
- A software company develops tools specifically for small businesses.
- A beverage company creates a logo and slogan to stand out.
- An online store uses personalized email campaigns to attract past buyers.
- A smartphone brand markets a budget-friendly option to attract college students.
Week 3: Business Management
Definition of Business Management
Business management is the coordination of activities and resources to achieve an organization’s goals effectively and efficiently. It involves planning, organizing, leading, and controlling.
Principles of Business Management
- Planning: Setting objectives and outlining steps to achieve them.
- Organizing: Allocating resources and assigning tasks.
- Leading: Motivating and guiding employees.
- Controlling: Monitoring performance and making adjustments.
Examples
- A company sets annual sales goals and creates a plan to achieve them.
- A store manager schedules employees to ensure proper coverage.
- A CEO inspires the workforce with a compelling vision.
- A restaurant tracks inventory to prevent shortages.
- A startup hires freelancers to save costs on projects.
- A school monitors teacher performance through regular evaluations.
Week 4: Revision and Exams
This week is dedicated to reviewing all the topics covered during the term. Students will engage in mock exams that test their understanding of marketing concepts and business management. Practice questions and case studies will be provided to ensure thorough preparation.
Examples for Revision Activities
- Analyzing a successful marketing campaign and identifying its strategies.
- Developing a marketing plan for a hypothetical product.
- Solving case studies related to managerial decision-making.
- Identifying target audiences for different businesses.
- Designing a basic organizational chart for a small company.
- Reviewing past exam questions on marketing and management.